~ New insights highlight strong audience expansion with 83%
first-time attendees
and 84% planning to return ~
~ The musical show is increasingly emerging as a social
experience for couples, friends and families ~
Mumbai : Candlelight®, the international concert series by
Live Your City, is reshaping how Indian audiences
discover and experience classical music, transforming it into a format that is
more social, familiar and accessible. Recent audience insights from India
highlight a significant shift in consumption patterns, with Candlelight
emerging as a key entry point for both new and evolving listeners.
A striking 83% of attendees are experiencing Candlelight
for the first time, underscoring its strong appeal among new audiences. More
importantly, 84% express intent to attend both Candlelight and others of classical music concerts in the future,
reinforcing the format’s role as a powerful gateway to the broader classical
music ecosystem.
Commenting on this insight, Pranjal Bengwani, India Lead –
Candlelight said, “Candlelight
is making classical music more accessible by presenting it in a way that feels
familiar and inviting. By combining well-loved music with an immersive
atmosphere, it is attracting more first-time attendees and encouraging them to
continue their journey with live classical performances.”
Familiarity plays a central role in driving this
engagement. Nearly 80% of attendees cite the musical programme as their primary
reason for attending, highlighting a clear preference for recognisable and
well-loved compositions. Combined with an immersive, candlelit setting, this
blend of familiarity makes classical music feel more approachable and relevant
to modern audiences.
Additionally, Candlelight is emerging as a distinctly
social cultural experience in India. Whether as a couple-outing, a gathering
with friends, or a shared family moment, the format is reshaping classical
music from a traditionally formal setting into a more inclusive, accessible and
experiential cultural activity.
Together, these insights
reinforce Candlelight’s role in democratising access to classical music in
India by lowering entry barriers, enhancing relatability through familiar programmes
and creating an environment that encourages continued exploration of the genre.