OWND!
enters in Mumbai, launches its 75th store in India
Mumbai, March 24, 2026: OWND!, the Gen-Z focused
fashion brand from Aditya Birla Fashion and Retail Limited, has reached a
significant milestone with 75 stores across India. The brand has entered Mumbai
with the launch of two new stores, marking an important step in its growth
journey as it continues to build a strong presence in key fashion-forward
markets.
To mark its entry into Mumbai, OWND!
hosted a high-impact launch event that brought the brand’s energy and identity
to life. The evening featured a dynamic fashion showcase, with Adarsh Gourav,
one of the lead actors from Kho Gaye Hum Kahan, as the showstopper. The
event saw strong participation from the city’s fashion and youth community,
creating a vibrant celebration of style, self-expression, and culture.
Located at Infiniti Mall, Malad, and
R-Mall, Thane, the two new stores span 5900+ sqft & 7600+ sqft. respectively.
Designed as immersive and high-energy retail spaces, the stores bring OWND!’s
bold and expressive identity to life, offering trend-first collections,
intuitive layouts, and a seamless blend of physical and digital experiences.
The spaces are built to encourage discovery, individuality, and
self-expression.
Commenting on the milestone,
Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND! said, “We
are incredibly proud to reach the 75-store milestone for OWND!, which reflects
the strong connection the brand has built with young India. Our entry into
Mumbai is an important milestone for us, given the city’s influence on youth
culture and fashion. As we continue to grow, our focus remains on staying close
to our consumers and building a brand that evolves with them.”
OWND! offers a wide range of
fashion-forward collections for a generation that thrives on visibility and
validation. From everyday essentials to trend-driven statement pieces, the
brand blends comfort, versatility, and individuality with great accessibility across
menswear, womenswear, and kidswear. With frequent drops and an agile design
approach, OWND! stays closely aligned with global trends while remaining rooted
in local sensibilities.
Reaching 75 stores underscores
OWND!’s rapid scale-up and its strong cultural resonance with Gen-Z consumers.
The brand continues to shape a retail experience that goes beyond fashion,
creating environments that feel relevant, inclusive, and rooted in youth
culture.
With a continued focus on agility,
trend responsiveness, and consumer-first thinking, OWND! is poised to further
strengthen its footprint across the country.