~Accomplishes deepest
underwater product photoshoot at a depth of 52.1metres~
Mumbai: Far beneath the
ocean’s surface in a realm defined by immense pressure, absolute precision and
uncompromising conditions, Titan Watches, India's most iconic watchmaker, has achieved
a remarkable milestone. In a first-of-its-kind feat, the brand has set a
Guinness Book of World Records for the deepest underwater product photoshoot. Executed
at a depth of 52.1 metres, featuring one of the only 1000 limited numbered Titan
Zero Hour 500M Professional Diver's Automatic Watches, the landmark endeavour
further reinforced the watch’s credentials as a serious instrument built for
the extremes.
Against the vast expanse
of the open ocean at Racha Noi Island, Phuket, Thailand, where every descent
pushes the limits of endurance and engineering, a team of five certified
technical divers set out to demonstrate the limits of precision and
performance. Reaching 50 metres within seven minutes and eventually attaining a
maximum depth of 52.1 metres, the divers completed a highly specialised
underwater photoshoot with an arsenal of cameras in a 20-minute operational
window under authentic open-ocean conditions.
Speaking on the
achievement, Kuruvilla Markose, CEO, Watches Division, Titan Company Limited,
said,
"Zero Hour was built on the belief that Indian watchmaking can compete on
the world's most demanding stages. Every benchmark we have achieved- from ISO
6425 compliance and PADI validation to the Guinness Book of World Records, lies
at the intersection of engineering conviction, innovation and craftsmanship. In
essence, proving capability through action. As we continue to advance our
capabilities and build on this momentum, achievements like these furthers our
ambition to build world-class performance timepieces that earn credibility with
an intent to elevate Indian watchmaking on the global stage. This has been the
vision for Zero Hour since its very inception, and the Guiness World Record accomplishment
is an important step in that journey."
Introduced earlier
this year, Zero Hour is Titan's dedicated performance sports watch sub-brand,
with the Divers’ collection as its first chapter. Zero Hour represents the
defining moment before action begins, where precision and reliability allow no
margin for error. The successful execution of the deepest underwater product
photoshoot under real open-ocean conditions serves as a powerful expression of
the philosophy that gives Zero Hour its name.
The Titan Zero Hour
collection spans twelve timepieces, ranging in depth capability from 100 metres
to 500 metres, and is priced between INR 15,795 and INR 77,995. It is available
at Titan World stores, large format retail destinations, premium watch retailers,
e-commerce platforms and at www.titan.co.in.