· Campaign tagline, ‘Never Stopped. Never Will.’, highlights Jockey’s
focus on continuous innovation and relevance
Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), today announced the launch of '150 Years Young', a campaign celebrating Jockey's 150-year global legacy and its enduring relevance in India. Anchored by the tagline 'Never Stopped. Never Will.', the campaign highlights Jockey's journey of continuous innovation and category expansion.
Over the years, Jockey has expanded its product portfolio beyond its initial
focus on innerwear in response to the evolving needs of the consumer. Today
Jockey has become an everyday companion for millions with its wide range of categories
including athleisure, activewear, dedicated lines for women, kids and Gen Z consumers.
This evolution has been supported by state-of-the-art manufacturing and
vertically integrated operations, allowing the brand to innovate and drive
quality at scale. The brand is now available across more than 100,000 retail
doors, including 1,500+ exclusive brand outlets across the country.
“150 years is a significant milestone for Jockey, yet it is just the beginning
for us," said Nihal Rajan, Chief Marketing Officer, Jockey India. “Jockey's
India journey, over the last three decades has been shaped by a deep understanding
of evolving consumer needs, translated into product innovation, category expansion
and a strong manufacturing and retail ecosystem. The ‘150 Years’ Campaign
reflects a larger shift in how everyday wear is perceived from purely
functional to deeply personal, with consumers seeking comfort that enables
movement and self-expression. As innerwear and outerwear continue to converge,
Jockey remains at the forefront of this shift, shaping how modern India
experiences comfort in its most essential form.”
Founded in 1876 as S.T. Cooper & Sons, Jockey has grown from a
small hosiery maker into one of the world's most trusted comfort-wear brands,
sold today in over 120 countries. In India, that legacy has been carried
forward by Page Industries for more than three decades, since the company
became the brand's exclusive licensee in 1994. Through '150 Years Young', Page
Industries spotlights the milestones that have defined that journey in product
innovation, manufacturing excellence, category expansion and the consumer trust
built over generations while reinforcing the brand's vision for the future of
comfort in India.