~Powered
by advanced badminton and running algorithms, Celestor Swift helps players outperform basis analytics of their game~
Bengaluru:
Titan Smart announced the launch of Celestor Swift, an ultra-light
performance smartwatch engineered for India's growing community of badminton
and running enthusiasts. Positioned as India’s Best Badminton Smartwatch, Celestor Swift is designed for consumers who want
to gain deeper insights into how they train, perform and improve. The collection launch features brand
ambassadors and Indian badminton stars Satwiksairaj Rankireddy and Chirag
Shetty, who embody the discipline, resilience and pursuit of excellence
that define the brand's vision.
Seenivasan Krishnamurthy,
Chief Sales and Marketing Officer, Wearables Division at Titan Company Limited,
said, "Indian consumers are increasingly looking at
smartwatches that offer meaningful insights into their performance. With
Celestor Swift, we are bringing sport-specific intelligence to a wider
audience, with a strong focus on badminton and running. Our partnership with
Satwiksairaj Rankireddy and Chirag Shetty brings this proposition to life in an
authentic way. Their commitment to continuous improvement reflects what we want
Celestor Swift to enable for consumers, training with greater intent and
getting better with every session."
Built as an ultra-light everyday
performance companion, the collection delivers precision-driven insights, helping
users better understand their performance and train with greater intent. For
badminton players, it offers detailed insights into stroke distribution,
smash speed, rally patterns, game tracking, training effect and recovery,
enabling them to quantify different aspects of their game and understand their
performance on court. Runners can access advanced metrics including precision
GPS tracking, pace per kilometre, vertical oscillation, ground contact
time, balance, and total ascent and descent, to gain a deeper understanding
of their running performance. The smartwatch also features VO₂ Max tracking,
Zone-Based Training, along with Titan Q, which delivers AI-powered
personalised insights to help users make smarter decisions around their
training and recovery.
Speaking about the
association, Satwiksairaj Rankireddy said, "Every rally teaches
you something. The better you understand your game, the better you become. It's
exciting to see technology making meaningful performance insights accessible to
everyone who wants to improve, whether they're playing competitively or
recreationally."
Chirag Shetty
added, "Performance is built on consistency and preparation.
Understanding your sessions, tracking recovery and improving with every game
can make a real difference. Celestor Swift brings those insights closer to
badminton enthusiasts across the country."
The campaign film is live on
YouTube – https://youtu.be/QUVfT3BGAoA?si=dGgySI8Szl9hVBQS
The Titan Smart Celestor
Swift is available in Vector Black, Sand Beige and Graphite Blue
colour variants. Priced at INR 9499 the collection is available across Titan
World stores, their official website, leading retail outlets across India, and
major e-commerce platforms.
For more information, visit www.titan.co.in or
your nearest Titan World store to experience the Titan Smart Celestor
Swift.