·
Unveils a dedicated global kids’ programme
featuring playful kits onboard, a personalised First Flight Certificate, and curated
inflight entertainment & games
· Introduces
a playful avatar of the iconic Maharaja as a trusted companion for young flyers
GURUGRAM – Air
India, India’s leading global airline, announced the launch of Cloud Chasers,
a comprehensive new programme designed to enhance the travel experience for
families and young explorers. Cloud Chasers serves as a holistic offering for
all of Air India’s child-centric products and services. At its core, Cloud
Chasers celebrates the joy of discovery and the spirit of childhood curiosity.
It’s an invitation to our young flyers to explore the world with imagination. The
launch comes at a time when family travel as a trend is on a steady rise, with
the segment growing by 13% between 2024 and 2025, strengthening the need for
thoughtfully designed experiences for children and their parents alike.
The Cloud Chasers universe also
introduces a playful new avatar of the Maharaja who moves beyond his
traditional role, and appears as a young, adventurous and imaginative companion
for children, guiding them through their journey of discovery. This reimagined Maharaja
will be woven beautifully into the Cloud Chasers brand universe, appearing in
various personas across touchpoints such as the onboard engagement kits and the
First Flight Certificates.
To enhance the inflight
experience for families travelling with children, Air India has curated the
below elements:
- Playful Kits Onboard: Children
aged 3–9 years on marquee long-haul and ultra-long-haul flights (over 8
hours) will receive a vibrant, newly designed activity kit featuring
exciting puzzles, games, drawing sections and discovery prompts. The kits
are designed in Cloud Chasers branding with the Maharaja in his playful
avatar.
- Personalised First Flight Certificates:
To celebrate milestones and commemorate first journeys, Air India has
refreshed the design of its popular First Flight Certificate. Signed by
the captain and crew, these certificates now feature a whimsical new
design for children, creating a lasting memento of their first time in the
skies. Parents can request one to mark their child’s first flying
experience.
- Curated inflight entertainment & games:
The ‘Kids Zone’ on the Vista inflight entertainment system offers over 130
hours of content. This is complemented by Vista Stream which can be
connected using personal electronic devices and provides over 35 hours of child-friendly
content. In collaboration with global partners such as Moonbug, Red Bull
TV, and many more, progressively being made available, a series of
animated and educational content is available across a diverse age group
of 3-13 years. Interactive features such as ‘Kids Maps’ and a suite of
games including UNO, Angry Birds, Chess and Ludo Race makes the digital
experience more immersive. The value proposition of entertainment extends
beyond visual content, supported by special collaborations with Vobble,
for informative and learning-based audio stories to minimise screen time
for children.
Rajesh Dogra, Chief Customer
Experience Officer, Air India said, “With Cloud Chasers,
we are reimagining what it means for families with kids to fly Air India. We
have curated this programme with careful attention to what our young travellers
truly need and designed thoughtful experiences that will make their journeys
with us more joyful and fun. With this launch, we have also introduced our
iconic Maharaja in a new, playful avatar. As the summer vacations set in, we
are happy to give kids another reason to travel with us. This launch marks the
first phase of a long‑term vision, and travellers can expect more enhancements
as we continue to elevate Air India’s family travel experience.”
In order to make travel more
seamless for parents, Cloud Chasers also integrates the below services:
- Priority handling: Priority
boarding is offered to families with children across airports. Priority
check-in assistance is offered for families travelling with children wherever
operationally feasible
- Onboard comfort: Infant
meals and bassinet seats can be availed on select domestic and
international flights
- Air India’s signature hospitality:
Dedicated 24/7 support and the quintessential hospitality of Air India
crew, trained to assist families with young flyers