Tata
Power reaffirmed its commitment to advancing inclusive ecosystems for
neurodiverse individuals through its Pay Autention initiative at the 3rd
edition of the National Purple Fest, organised by the Ministry of Social Justice and Empowerment in
collaboration with the Department of Empowerment of Persons with Disabilities
(DEPwD) at Amrit Udyan, Rashtrapati Bhavan.
The day-long festival witnessed participation from over 8,000 persons
with disabilities, bringing together organisations,
institutions and communities working to strengthen inclusion and opportunities
across India. The National Purple Fest celebrates the achievements and
aspirations of persons with disabilities while bringing together stakeholders
to advance awareness and inclusion. Tata Power has been supporting the
initiative as a thought partner for Purple Fest and Purple Talks since their
inception in Goa and has partnered with all three editions of the National
Purple Fest.
Emerging as one of India’s leading national platforms for
accessibility and inclusion, the day-long festival convened caregivers,
educators, community organisations and corporate partners to advance dialogue,
collaboration and access to support systems for persons with disabilities. As
part of this collaboration, Tata Power’s Pay Autention initiative, focused on
strengthening awareness, caregiver support and skill development for
neurodiverse individuals, curated an interactive experiential zone that brought
together learning resources, caregiver support tools and skill-building
pathways for neurodiverse individuals, families and educators.
Visitors
engaged with interactive learning and support activities, including
demonstrations of the E-Sanidhya digital platform, which provides caregiver
learning tools, therapy guidance and vocational training resources for
neurodiverse individuals. Through guided walkthroughs, parents, caregivers and
educators explored structured learning materials and support resources available
on the platform, which has seen over
13,000 enrolments since its launch. The zone also facilitated
course registrations for specialised programmes such as UI/UX skill development
for neurodiverse youth, hosted a corner on brain nutrition and home care, and
featured an art workshop led by neurodiverse artist Ms. Hiral Singhal.
A key highlight of the event was the Dance Movement and Yoga
session co-hosted by Tata Power in collaboration with the Skill Council for
Persons with Disability (ScPwD) and the National Institute for the Empowerment
of Persons with Intellectual Disabilities (NIEPID). The session demonstrated
how guided movement practices can support emotional wellbeing, coordination and
self-expression among neurodiverse individuals, with active participation from
children, caregivers and visitors. The initiative also featured a special
performance presented before the Hon’ble President of India, Smt. Droupadi
Murmu, showcasing the transformative potential of movement-based engagement in
promoting confidence, creativity and inclusion.
Speaking
on the occasion, Mr.
Himal Tewari, CHRO, Chief Sustainability & CSR, Tata Power, said,
““At Tata Power, we believe inclusion must translate into meaningful
opportunities for neurodiverse communities to learn, express themselves and
participate fully in society. Our collaboration with the Government of India
reflects a shared commitment to strengthening support ecosystems for
individuals on the autism spectrum and their families. One important outcome of
this partnership is the E-Sanidhya platform, which brings together early
screening, expert guidance and caregiver support in one place. Freely
accessible to all, E-Sanidhya helps families access trusted information and
resources as they seek the right guidance and mentorship for individuals on the
autism spectrum.”
Smt Richa
Shankar, Dy Director General, Department of Empowerment of Persons with
Disabilities, MSJE
said: “Building an inclusive ecosystem for persons with disabilities requires sustained collaboration between government, industry and community institutions. Partnerships with organisations like Tata Power play an important role in strengthening awareness, expanding access to support systems and enabling knowledge resources for neurodiverse individuals and their families. Initiatives such as the E-Sanidhya platform demonstrate how collaborative efforts can help bridge information gaps and empower caregivers and communities to better support persons with disabilities.”
Tata Power’s
engagement at the National Purple Fest reflects its sustained commitment to
advancing inclusive learning and support ecosystems for neurodiverse
individuals and their families. Through initiatives such as Pay Autention and
the E-Sanidhya platform, the company collaborates with government institutions,
experts and community organisations to expand access to knowledge resources,
caregiver guidance and skill-building opportunities. Supported by a network of
over 20 nodal organisations and subject matter experts, the initiatives have
collectively reached more than 30,000 individuals and families. In recent
years, Tata Power has also hosted platforms such as the Maharashtra
Neurodiversity Summit in Mumbai, the Odisha Neurodiversity Summit, and the East
Zone Neurodiversity and Abilympics Meet in Jharkhand, along with several skill
based competition for youth in collaboration with the National Abilympics
Association of India (NAAI), bringing together caregivers, institutions and
experts to strengthen awareness, collaboration and access to support services.