After its recent launch in Chandigarh, company enters Madhya Pradesh with its award-winning Kati Patang Saffron Lager & Bareilly Extra Bold
Bhopal : Kati Patang, India’s rapidly growing, listed premium alcobev company, has officially announced its entry into Madhya Pradesh. Known for its free-spirited philosophy and unique, culinary-inspired Indian flavour profiles, Kati Patang has launched its highly popular Saffron Lager and its equally popular Bareilly Extra Bold in key cities in the state including Bhopal, Indore & Jabalpur. The market expansion into Madhya Pradesh closely follows its launch in Chandigarh in July 2026.
Consumers in the state can now enjoy the award-winning Saffron Lager – a light-bodied, distinctive, clean and crisp lager at an MSP of INR 160 for 330 ml. Gently steeped in saffron from Kashmir, it is a lager with a golden twist, now widely available across retail outlets.
Bareilly Extra Bold, the strong beer in the portfolio, is priced at an MSP of INR 217 for a 650 ml bottle. A seriously strong beer, it is as smooth as it is spirited – bold, strong, and unapologetic.
Commenting on the entry into Madhya Pradesh, Shantanu Upadhyay, Co-founder & CEO of Kati Patang Lifestyle Limited, said, “Entering Madhya Pradesh is an important step in our scaling up plans. Both the Saffron Lager and the Bareilly Extra Bold are distinct brews and have a very loyal appeal amongst consumers and we are certain that in MP too, they will establish themselves as the beers of choice. Moreover, Bhopal with its royal heritage and scenic setting is rapidly adopting a modern, vibrant hospitality culture driven by a younger demographic who want better products and demand greater choice. Kati Patang being a culture-first brand, will be a natural fit there.”
2026 London Beer Competition
In May 2026, Kati Patang Saffron Lager won Bronze at the prestigious 2026 London Beer Competition. The competition is a true benchmark for consumers looking to buy beer of the best quality, price and packaging. It recognizes the very best in brewing. Saffron Lager was awarded for its technical excellence and unique ‘spiced beer’ profile on the global stage. It was specifically commended for its commercial viability and its sophisticated integration of Himalayan saffron.
Kati Patang Saffron Lager Tasting Notes
• Aroma: Subtle earthy notes from the infused saffron
• Palate: A crisp mouthfeel leading to a clean, refreshing finish
• Signature Ingredient: Authentic saffron sourced from Kashmir, which provides a distinctive, lingering aromatic profile
Kati Patang Bareilly Extra Bold Tasting Notes
• Aroma: Warm, rich malty notes of toasted grain.
• Palate: A rich malt core with toasted bread accents, lifted by a crisp rice lightness and hoppy finish to balance the sweetness
• Signature Ingredient: Munich malt