“Crafting tomorrow since 1897”
becomes unifying purpose
Mumbai : Godrej Industries Group today announced a new
purpose and brand identity, marking a defining moment in the Group’s
evolution as it aligns its identity, strategy, and ambition for its next
phase of growth. Rooted in the strength of a 129-year legacy and the
energy of a Group just two years old in its new form, the new purpose and
identity reaffirm both where the Group comes from and where it is going,
bringing sharper strategic coherence across its diverse portfolio spanning
consumer products, real estate, financial services, agriculture, and chemicals.
The announcement was made at a media gathering at Godrej One, the Group’s
headquarters in Mumbai.
At
the heart of the refresh is a new Group purpose: “Crafting tomorrow since
1897.” It captures both the Group’s heritage and its ambition to build
businesses that combine innovation with responsibility to create enduring
value. This purpose was inspired by the Godrej Group’s Founder, Ardeshir
Godrej, whose life embodied the power of always holding innovation and values
together. The Group reiterated three core values—Inspire Trust, Create
Delight, and Be Bold—that will continue to guide leadership and decision-making
across the organization.
Pirojsha
Godrej, Chairperson Designate, Godrej Industries Group, said, “Crafting
tomorrow since 1897 reflects the belief that values and results must go hand in
hand. As we scale, this philosophy will continue to guide how we build
businesses that are both successful and responsible.”
The
Group has demonstrated a strong growth track record, compounding both sales and
net profits at over 20% CAGR over the past five years. It has outlined clear
ambitions for the next phase of growth, including >15% annual sales growth
and >20% EPS growth as a Group. It also expects each business to deliver
>18% return on equity at steady state. The Group intends to expand
from three (Consumer Products, Properties, and Agrovet) to five publicly
listed platforms. These actions are expected to result in a combined market
capitalization of ₹5,00,000 crore over the next five years.
The
Group’s growth strategy is anchored in its long-standing belief that strong
financial performance must go hand in hand with positive outcomes for society
and the environment. In 2025, Godrej Consumer Products and Godrej
Properties were both ranked number one globally in their respective categories
on the Dow Jones Best-in-Class Sustainability Indices. Building on this
foundation, the Group has outlined ambitions including net-zero operations
(Scope 1 and 2) by 2035 and a planet-positive supply chain by 2047. The Group
also aims to achieve 40% representation of women, LGBTQ+ individuals, and
persons with disabilities across the Group over the next five years, a goal
which has already been achieved by Godrej Properties and the Group’s corporate
center. Additionally, in 2025, the Godrej Foundation, which owns 15% of the
Godrej Industries Group, created a cash corpus that will enable it to increase
its annual philanthropic spend by 5X over previous levels.
Alongside
its new purpose, the Group unveiled a new brand identity crafted
by DISCO, the Group’s in-house design team. The brand identity
is designed to create a more unified and future-facing corporate brand
system, introducing a new visual language, bespoke typography (GI Sans), a
proprietary sonic identity, and a signature fragrance—creating a cohesive,
multi-sensory expression across digital, physical and experiential
touchpoints.
Tanya
Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “This
refreshed brand identity reflects both who we are and where we are going. It
reinforces the strength of the Godrej brand while creating a more contemporary
and unified expression of our ambitions for tomorrow. It enables each of our
businesses to connect more powerfully to a shared purpose while remaining true
to their distinct roles.”