·
Franchise-driven
expansion across 300 cities, set to create over 12,000 jobs and boost small
business participation in the country
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Targets
reduction of 16,000 kg carbon footprint annually at scale through circular
design and sustainable practices
Hyderabad: India’s
evolving home interiors landscape is witnessing the entry of a global player as
EBG Group partners with British lifestyle brand Carlton London to
launch Carlton Luxury Furniture, a first-of-its-kind initiative focused
on sustainability, longevity, and conscious living. The partnership was
unveiled in the presence of Carl Virk, Founder of Carlton London, and Dr. Irfan
Khan, Founder and Chairman of EBG Group, marking a shift toward high-end
furniture that combines design with environmental responsibility. Other
dignitaries present at the launch were Omkar Navge, CEO, Carlton Wellness
Group, Ganesh Kumar, EBG Group Chief Business Strategy officer, Ranjitha.M, CEO,
Brillen Space Engineering, and Sathya Verma, CEO, Tarzan.
Backing this vision is a franchise-led expansion plan,
with 600 showrooms set to open across 300 major cities over the next five
years. The company will scale through a partner-led model, mobilizing
investments estimated between ₹1800 and ₹2000 crore from franchise
stakeholders. The venture is expected to generate nearly 12,000 jobs while
bringing MSME and SME partners into its supply chain.
At the heart of this launch is a strong sustainability
vision. Carlton Luxury Furniture is built on the philosophy of responsible
luxury, where design excellence goes hand in hand with conscious manufacturing.
As part of this commitment, the brand is targeting a reduction of approximately
16,000 kg of carbon footprint annually at scale. This impact will be driven
through a combination of sustainable material sourcing, optimized production
processes, efficient logistics planning, and long-life product design.
Commenting on the launch, Dr. Irfan Khan, Founder and
CEO of EBG Group said, “Carlton Luxury Furniture represents a shift in
how India will perceive and invest in furniture. The industry has long focused
on short-term consumption with limited attention to longevity or environmental
impact. We are introducing a model that combines design with sustainability,
where furniture is built to last 10 to 15 years and continues to create value
through solutions such as buyback and refurbishment. Our vision is to make
conscious living aspirational and accessible at scale. In doing so, we are also
working towards a measurable environmental impact, with a targeted reduction of
nearly 16,000 kg of carbon footprint annually as we scale this model across
India.”
Carl Virk, Founder of Carlton London said, “We have always stood for
timeless elegance, superior craftsmanship, and uncompromising quality. Through
this partnership with EBG Group, One of the defining highlights of this brand
is its strong emphasis on home-grown manufacturing. Every piece is crafted with
a strong focus on quality, durability, and refined aesthetics, ensuring that
luxury is not only experienced but also responsibly created.”
The collection includes classic Chesterfield sofas,
high-back chairs, modern dining sets, and bespoke storage solutions, designed
for both traditional and contemporary interiors. Each piece is built for a
lifespan of 10 to 15 years and supported by maintenance services. Materials
used are premium and cruelty-free, including high-quality leatherette, aligned
with eco-conscious manufacturing practices.
Carlton Luxury Furniture also introduces a pioneering
buyback program, the first of its kind in India, allowing customers to return
used furniture for compensation. These products are refurbished and reintroduced as
preloved furniture, supporting a circular economy and reducing furniture waste,
which contributes nearly 13.4 percent to overall pollution.