Gurugram: Home Credit India, a leading consumer finance company, announced
the launch of its new Independence Day brand campaign, #KhudParNirbhar, celebrating
the freedom to make one’s own financial decisions. Built around the belief that independence is not just a
collective milestone celebrated once a year, but also an everyday, personal
achievement for millions of Indians, the campaign positions every
individual moment of achieving financial Independence as a reflection of the
India that is becoming more self-reliant, one decision at a time.
This campaign reinforces Home Credit India’s
commitment to empowering consumers with accessible and convenient financial
solutions, while bringing alive the brand’s core philosophy of #ZindagiHit.
The campaign film is now live on YouTube, Instagram, Facebook and LinkedIn.
From One Voice to a Chorus of Everyday Independence
The film features
10 protagonists across gender, age, geography and life stage. From purchasing one’s
first two-wheeler and paying college fees independently to opening a business,
renovating a home or making an agricultural investment, the campaign captures
the many ways in which financial independence can show up in everyday life.
The film opens with the first protagonist, a
24-year-old woman from Kanpur, speaking directly to camera about a milestone
achievement of buying her own scooter for the first time. The camera then pulls
back to reveal more people from different walks of life, geographies and
generations, each sharing their own experience of becoming financially
independent, representing a different interpretation of what being
#KhudParNirbhar means. As their individual declarations come together,
the film builds into a collective chorus of personal independence, transforming
individual achievements into a celebration of a confident, self-reliant India.
Speaking on the campaign, Ashish Tiwari, Chief
Marketing & People Officer, Home Credit India, said: “Independence
has always been one of the most powerful ideas in the Indian imagination. But
while we celebrate our collective freedom every Independence Day, there are
millions of Indians experiencing their own moments of independence every single
day. Whether it is buying something for the first time with their own money,
starting a business, paying their education fees or making a decision for their
family, these moments carry immense personal pride. With #KhudParNirbhar, we
want to celebrate this everyday financial independence in a simple, honest and
deeply relatable way. This Independence Day, we celebrate those who are
choosing to make their own financial decisions, live on their own terms.”
With
the rollout of the #KhudParNirbhar
campaign, Home Credit India strengthens its positioning as a full-portfolio
financial enabler, offering tailored consumer solutions ranging from
Two-Wheeler and Personal Loans to Consumer Durable financing and Loans Against
Property (LAP).