As part of
'Chuniye Bharosa, Apno Sa' campaign, the film celebrates the value of trust in
everyday decisions, inspiring customers to choose a motor insurance partner
they can truly rely on.
Mumbai: SBI
General Insurance, one of India’s leading general insurance companies, has
unveiled the next chapter of its integrated brand campaign, ‘Chuniye
Bharosa, Apno Sa’, with a new film centered on Motor Insurance. Featuring
actor and brand ambassador Pankaj Tripathi, the campaign continues to bring
alive SBI General’s core message of trust by highlighting the importance of
choosing an insurance partner with confidence.
The Motor
Insurance film carries forward the core thought of ‘Chuniye Bharosa, Apno
Sa’, into another important aspect of everyday life. Built around a simple
yet relatable insight, the film highlights that just as people are careful
about whom they trust with something as valuable as their vehicle, choosing the
right motor insurance partner also deserves the same thought and confidence. Through
a simple yet engaging narrative, the film encourages consumers to look beyond
just a product and choose a partner who stands by them when it matters.
For most
customers, buying a vehicle is a carefully considered decision, yet motor
insurance is often treated as a routine purchase. Through the motor film, SBI
General Insurance encourages consumers to make informed choices by looking
beyond the policy and choosing a partner they can trust. Reinforcing its
commitment to making insurance simpler, more accessible and more relevant, the
company continues to deliver protection backed by trust and support when it
matters most.
Commenting
on the campaign, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said,
"Insurance is built on the confidence
customers have in the partner they choose. As vehicles become an integral part
of everyday life, customers are looking for protection that is simple,
transparent and dependable. Through the Motor Insurance chapter of 'Chuniye
Bharosa, Apno Sa', we continue our commitment to making insurance more relevant
while delivering the support customers need throughout their ownership
journey."
Adding to
it, Mr. Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, said,
“At the heart of this campaign is a simple idea: A
car is an achievement, its private space, self-expression, gives independence
and control, and is one of the most
valuable assets one owns. When it comes to protecting something so valuable to
you, why would you take a chance? It is better to go with the most trusted
brand with its wide network of garages and documented claims support experience.
Pankaj Tripathi's natural warmth and authenticity make this message resonate
effortlessly across audiences. Through this campaign, we hope to encourage
customers to view motor insurance not just as a policy, but provide assurance
of having a dependable partner by their side."
Known for
his relatable screen presence and effortless storytelling, Pankaj Tripathi
continues to embody the values of trust, simplicity and dependability that
define the 'Chuniye Bharosa, Apno Sa' campaign. His natural connection with
audiences across geographies and demographics makes him an ideal ambassador for
SBI General Insurance's customer-first philosophy.
The
campaign will be amplified across a wide range of platforms including
television, print, outdoor, OTT, and digital channels, allowing SBI General to
connect with consumers through multiple formats and touchpoints.
Supporting
the campaign is SBI General Insurance's comprehensive motor insurance
proposition, designed to make vehicle ownership simpler and more secure. Backed
by an extensive network of over 8,400+ network garages, cashless repair
facilities, faster approvals and a transparent claims process, the company
continues to enhance the overall customer experience while helping vehicle
owners stay protected against unexpected situations with greater confidence.
View the film at -
YouTube: https://youtu.be/8kjQINsK0vs