·
The
integrated store network will begin with pilot launches in Coimbatore,
Hyderabad and Bengaluru
- The company plans to
invest over ₹35 crore over the next 12 months and create 300+ direct jobs
and 500–700 indirect employment opportunities
- The new stores will
bring bicycle and e-bike sales, rentals, servicing, spare parts and fleet
mobility solutions together under one organized retail network.
New Delhi, 03 September 2026: eBikeGo, an EBG
Group company, today announced plans to establish 50 integrated stores across
India over the next 12 months, marking its entry into India’s organized bicycle
mobility retail-and-service sector. The initiative brings bicycle and
electric-bicycle sales, rentals, servicing, spare parts and fleet mobility
solutions together under one retail model, designed to make cycling-based
mobility more accessible for everyday urban travel.
The move comes as bicycles and
electric bicycles are increasingly being considered not only for fitness and
leisure, but also for short-distance commuting, student mobility, last-mile
travel and gig work, where affordability, operating cost, convenience and
access to reliable servicing can influence adoption. eBikeGo’s model is
intended to address these requirements through neighbourhood stores that
combine product access with rental and after-sales services.
The group plans to invest over ₹35
crore to establish the 50-store network. At network maturity, the programme is
expected to support 300 direct jobs, create 500–700 indirect livelihood
opportunities, while the company also projects more than 5 lakh annual customer
interactions and more than 1 lakh annual mobility transactions across sales,
rentals and servicing.
Dr. Irfan Khan, Founder &
Chairman, EBG Group, said:
“The perception of an electric bicycle in India is changing. It is no longer
being viewed only as a fitness or leisure product. For an office commuter,
student or gig worker, the conversation is increasingly about cost per
kilometre, convenience, reliability and access to service. This is where an
organised retail and service ecosystem becomes important. Our objective with
eBikeGo Stores is to make electric and conventional bicycles more accessible
while addressing the ownership experience beyond the point of sale.”
The rollout will begin with pilot
markets in Coimbatore, Hyderabad and Bengaluru, where eBikeGo will test and
refine its operating model before expanding through a metro-first,
cluster-based strategy. The first 15 founding stores will establish the initial
footprint, helping the company build operational density and strengthen product
availability and after-sales capabilities before entering additional markets.
Unlike conventional bicycle
dealerships, eBikeGo Stores are designed as neighbourhood mobility hubs that
combine retail, rental, servicing and fleet support under one roof. The stores
will serve children, students, working professionals, fitness enthusiasts,
families, gig workers, delivery partners, businesses and institutional
customers.
The stores will be connected to
store.ebikego.com, creating a common technology layer for transactions and
customer support. At the core of the offering is a portfolio of 250W
electric-assist bicycles designed for commuting, foldable urban mobility, gig-work
applications and premium recreational riding. The planned range includes
eBikeGo City, eBikeGo Flare, eBikeGo Flare Pro, eBikeGo Fold, eBikeGo Momentum
and eBikeGo Horizon. Across the lineup, the current product architecture
includes assisted speeds of up to 25 km/h, an estimated 35–55 km range
depending on the model and riding mode, along with removable batteries, Shimano
gearing on select models and foldable designs. The company’s long-term vision
is to build a 1,500+ store national mobility network through a
capital-efficient, partner-led expansion model, with the aim of making bicycles
and electric bicycles a practical part of everyday urban transportation in
India.