- Unique
outreach campaign supports the Government of India's PM Surya Ghar: Muft Bijli
Yojana, taking clean energy awareness directly to communities across the state
Marking the auspicious occasion of Rath Yatra, Tata
Power today launched Odisha's first-ever Solar Rath—a first-of-its-kind mobile
awareness initiative to take the message of clean energy directly to people's
doorsteps and accelerate rooftop solar adoption under the Government of India's
flagship PM Surya Ghar: Muft Bijli Yojana. Launched through TP Central Odisha
Distribution Limited (TPCODL), a joint venture between Tata Power and the
Government of Odisha, the initiative reinforces Tata Power's commitment to
supporting the Government's vision of expanding rooftop solar adoption,
empowering consumers to generate their own clean energy and contributing to
India's transition towards a sustainable and energy-secure future.
The initiative
builds on Odisha's remarkable progress under the PM Surya Ghar: Muft Bijli
Yojana. Recently recognised as the top-performing state in the PM Surya Ghar
Excellence Awards among states with a medium consumer base, Odisha has emerged
as a national leader in rooftop solar adoption through the efforts of Tata
Power-led Odisha DISCOMs in partnership with the Government of Odisha. The
state secured top honours for consumer applications, rooftop solar
installations and DISCOM technical inspections, reflecting the scale and speed
of implementation.
With over 1.5
lakh rooftop solar installations commissioned through the sustained efforts of
Tata Power-led Odisha DISCOMs, the state has emerged as one of India's leading
rooftop solar success stories. The momentum has been particularly strong at the
grassroots, with multiple districts crossing 10,000 rooftop solar installations
and several villages progressing towards becoming fully solarised, enabling
households to reduce electricity bills while moving towards energy
self-reliance.
These
achievements are enabling thousands of households to lower their electricity
bills while moving towards greater energy self-reliance.
Building on
this momentum, the Solar Rath will travel across Puri and Dhenkanal, taking
awareness on rooftop solar directly to consumers.
Accompanying
the initiative is Solar Sanga, a dedicated outreach ambassador who will educate
households about the PM Surya Ghar: Muft Bijli Yojana, explain the benefits of
rooftop solar, central and state government subsidies, eligibility criteria,
the application process and rooftop solar solutions, including the 1 kW ULA
Model, helping consumers identify options best suited to their energy needs.
The initiative
aims to make reliable information on rooftop solar easily accessible through
village visits, community interactions and awareness sessions. By bringing
knowledge and guidance closer to consumers, Tata Power seeks to encourage
greater participation in the Government's flagship rooftop solar programme,
enabling households to reduce electricity bills, generate clean energy and
become active partners in India's energy transition.
Speaking on
the occasion, Shri Gajanan S. Kale, CEO, TPCODL and Chief of Odisha
Distribution Business, said: "Rath Yatra symbolises taking blessings to
the people, and through the Solar Rath, we are taking the message of clean
energy and energy independence directly to communities across Odisha. The PM
Surya Ghar: Muft Bijli Yojana is transforming the way households consume and
generate electricity. Through this unique outreach campaign, we aim to make
rooftop solar more accessible by helping consumers understand the benefits, the
government support available and the simple process of adopting solar. Building
on Odisha's remarkable progress and national recognition under the scheme, we
remain committed to partnering with the Government to accelerate clean energy
adoption and empower every household to become a part of India's energy
transition."
The Solar Rath
will visit villages, marketplaces and prominent public locations, where
residents can interact with Solar Sanga and receive end-to-end guidance on
adopting rooftop solar.
Through this
first-of-its-kind initiative, Tata Power continues to strengthen consumer
engagement while supporting the Government's renewable energy ambitions and
advancing Odisha's journey towards a cleaner, greener and more energy-secure
future.