Mumbai:
GS Caltex India today unveiled the refreshed global identity of its flagship
lubricant brand, Kixx, in the Indian market, marking a significant
milestone in the brand's evolution following its 20-year global journey.
Introduced at an event in Mumbai, the refreshed identity features a modernized
Kixx logo and the new global brand slogan, "Lubricating the
Future," reflecting GS Caltex's commitment to innovation, performance,
and developing advanced lubrication solutions for the evolving mobility and
industrial landscape.
Speaking
at the launch, Mr. Sung Hur, Executive Vice President & Head of Chemical
& Lubricants Business, GS Caltex, said, "The refreshed Kixx
identity reflects our vision to lead the future of lubrication through
innovation and customer-centric solutions. India is a strategic market for us and
this launch reinforces our long-term commitment to delivering world-class
lubricant technologies to customers across the country."
Mr.
Vijay Savant, CEO & Managing Director, GS Caltex India, said, "The new
Kixx identity represents more than a visual transformation, it reflects our
commitment to delivering advanced, high-performance lubricant solutions backed
by global expertise. As India's mobility and industrial sectors continue to
evolve, Kixx is well-positioned to support their growth."
Mr. K.
Madhu Mohan, VP-Marketing, GS Caltex India, added, "'Lubricating the Future'
embodies our promise to drive better performance, efficiency and sustainable
progress. The refreshed identity will strengthen Kixx's presence while
reinforcing the trust customers place in our brand."
The new
brand identity will be rolled out across Kixx products and customer touchpoints
in India in a phased manner, aligned with GS Caltex's global branding strategy.
The new
identity reflects the brand's continued focus on anticipating the future needs
of customers while delivering products that enhance performance, efficiency and
reliability.