Bank of Baroda Announces Comprehensive Digital, Retail, and MSME Initiatives on its 119th Foundation Day

The Bank's 119th Foundation Day theme, ‘Leadership of Trust’, reflects its commitment to lead with integrity, innovation, and inclusion.

Through the launch of Arohan GCIC, the new bob World, and ADITI 2.0, the Bank further strengthens its technological superiority.

MUMBAI : Bank of Baroda, one of India's leading public sector banks, reaffirmed its commitment to trust, innovation, and sustainable business growth on the occasion of its 119th Foundation Day. The theme for the Bank's 119th year, ‘Leadership of Trust’, reflects its vision of leading with integrity, innovation, and inclusion, ensuring that trust remains the foundation of every customer relationship and the cornerstone of its future growth. On this occasion, the Bank announced a wide range of comprehensive initiatives across technology & digital innovation, retail & MSME banking, sustainable finance, and financial inclusion.

Bank of Baroda's Global Brand Ambassador and Chief Guest for the Foundation Day celebrations, Mr. Sachin Tendulkar, launched the new bob World app, the Bank's mobile banking platform. It has been re-imagined from the ground up to provide a more efficient, seamless, secure, and personalized banking experience. The Bank also launched its Global Capability, Innovation and Transformation Center – 'Arohan GCIC', which will serve as a strategic hub for technology, research, digital transformation, and innovation. This center will accelerate the Bank's tech-led transformation and build future-ready banking solutions. The Bank also unveiled its intelligent virtual front office ADITI 2.0, which offers multilingual, voice-enabled conversational banking through natural dialogue.

Other key product offerings include 'bob Elev8 Home Loan', the 'bob Green Plug' lending scheme for EV charging stations and battery-swapping infrastructure, and the ‘bob Agniveer’ MSME financing scheme, along with several other initiatives. Furthermore, reinforcing its commitment to financial inclusion, the Bank inaugurated 119 new Business Correspondent (BC) centers across the country, expanding access to banking services in rural and underserved regions.

Speaking on the occasion, Dr. Debadatta Chand, Managing Director & CEO, Bank of Baroda, said: "The theme for our 119th Foundation Day, ‘Leadership of Trust’, reflects the values that have guided Bank of Baroda for over a century. As we continue our journey of sustainable and responsive business growth, our focus remains on strengthening customer trust, fostering innovation, advancing sustainability, and creating long-term value for all our stakeholders. We will continue to build a strong future on the foundation of trust."

Key Initiatives & Products Launched

I. Technology & Digital

  • Arohan GCIC: Bank of Baroda inaugurated its Global Capability, Innovation and Transformation Center – 'Arohan GCIC'. Established as a strategic hub for technology, research, digital transformation, and innovation, it brings together talent, emerging technologies, and collaborative ideas on one platform to accelerate the development and scale-up of future-focused banking solutions. Leveraging the Bank's Capability Maturity Model Integration (CMMI) Level 3 certified development service processes, Arohan GCIC will enhance service discipline, quality, and institutional capability. It will drive holistic transformation while nurturing a culture of innovation aligned with the Bank’s vision to shape the future of financial services.

  • New & Enhanced bob World: Bank of Baroda launched its new app built on a modern, scalable digital architecture. Designed around evolving customer needs, the platform offers a smarter, simpler, and safer banking experience featuring AI-driven capabilities, hyper-personalized experiences, conversational banking, multilingual services, enhanced authentication, and fraud protection. It also features a 'Personal Finance Management' tool that enables customers to gain complete visibility of their finances, track spending patterns, and plan financial goals. To ensure smooth onboarding, customer migration to the new app will be carried out in a phased manner.

  • ADITI 2.0: Bank of Baroda launched ADITI 2.0, its intelligent virtual front office and an advanced version of the Bank’s AI-powered Virtual Relationship Manager. Powered by a multilingual, voice-enabled conversational AI engine, ADITI 2.0 allows customers to interact with the Bank naturally in their language of choice. Beyond offering product and service insights, it helps customers seamlessly self-serve a range of banking transactions through a conversational interface. ADITI 2.0 delivers personalized, contextual, round-the-clock assistance, making banking more inclusive, accessible, and convenient while deepening customer engagement.

  • UPI Global – International QR Payments Acceptance: Bank of Baroda introduced 'UPI Global Reverse Acceptance', enabling foreign tourists, NRIs, and international wallet users in eligible countries to make seamless payments across Bank of Baroda's UPI QR merchants in India using their native banking or fintech apps. This initiative eases payments for international visitors while creating new business opportunities for merchants, reflecting the Bank’s commitment to innovation and strengthening the digital payments ecosystem.

  • ATM NFC-Based Tap & Transact: As part of its digital transformation initiatives, Bank of Baroda is enabling NFC functionality on its newly deployed ATMs and Cash Recycler Machines (CRMs), becoming the first in the industry to offer this feature. Once implemented, customers can complete ATM transactions simply by tapping their NFC-enabled debit card on the machine's reader, eliminating the need to insert the card. This contactless functionality will provide customers with a faster, more convenient, and secure transaction experience.

II. Retail Lending

  • bob Elev8 Home Loan: Bank of Baroda introduced 'bob Elev8 Home Loan', a specialized home loan scheme for young salaried professionals. Recognizing the future earning potential of young professionals, this scheme bridges the affordability gap between current income and rising property prices through a structured step-up EMI repayment structure. It enables customers to access higher loan eligibility while aligning repayments with their expected income growth over time.

  • bob Swabhumi Home Loan for Residential Plots from Private Builders: Bank of Baroda launched 'bob Swabhumi', a dedicated home loan scheme for customers looking to purchase residential plots from private builders and developers. Applicable exclusively to RERA-approved projects, the scheme provides a structured financing solution with flexible repayment options and phased loan disbursements aligned with project progress.

  • bob PAL (Portfolio-Backed Approved Limit): Bank of Baroda launched bob PAL, a digital overdraft facility against eligible securities, offering access to financial limits of up to ₹5 Crore. Available against shares, mutual funds, bonds, debentures, and Sovereign Gold Bonds, it enables customers to meet short-term personal or business liquidity needs instantly without liquidating their investments, allowing them to continue enjoying investment benefits such as dividends and bonuses.

III. MSME & Supply Chain Finance

  • bob Agniveer Scheme: Bank of Baroda launched the 'bob Agniveer Scheme', an MSME financing program tailored for Agniveers retiring under the Agnipath scheme. The scheme provides need-based credit of up to ₹5 Crore for setting up new ventures, expanding existing businesses, or meeting working capital requirements. Featuring attractive concessions, CGTMSE/NCGTC support, and simplified collateral norms, the scheme aims to empower ex-Agniveers through entrepreneurship, contribute to job creation, and strengthen the MSME ecosystem.

  • Corporate Invoice Financing: Further strengthening its supply chain finance solutions, Bank of Baroda launched Corporate Invoice Financing for MSMEs with an annual turnover of up to ₹500 Crore, ensuring faster access to working capital. The solution enables anchor corporates to extend invoice-based financing to their suppliers and vendors, improving liquidity, optimizing working capital, and ensuring timely payments across the supply chain. This initiative strengthens business partnerships while enhancing access to finance for MSMEs.

IV. Green Financing

  • bob Green Plug – Financing India’s EV Infrastructure: Bank of Baroda launched 'bob Green Plug', an MSME loan scheme designed to finance the setup and expansion of EV charging stations, battery-swapping infrastructure, and allied facilities nationwide. The scheme also supports renewable energy-integrated charging infrastructure, including rooftop solar-powered charging stations. Offering financing of up to ₹5 Crore, bob Green Plug supports India’s evolving EV ecosystem, promotes sustainable mobility, and reinforces the Bank's commitment to green financing.

V. Business Banking

  • Masterstroke Current Account: Bank of Baroda introduced the 'Masterstroke Current Account', a premium current account designed for businesses. It offers advanced banking and transaction features, including free cash deposits up to ₹1 Crore daily, free Soundbox, QR & POS solutions, collateral-free overdraft up to ₹2 Crore via bob Digi Udyam, personal accident insurance cover up to ₹2 Crore for primary business owners, a premium debit card with exclusive perks such as domestic and international lounge access, and concessionary pricing on select banking products and services. It provides a comprehensive banking solution tailored for growing businesses.

VI. Financial Inclusion

  • 119 Business Correspondent (BC) Centers: On its 119th Foundation Day, Bank of Baroda strengthened its financial inclusion network by inaugurating 119 new Business Correspondent (BC) centers across the country. These new BC outlets will extend access to essential banking services in rural, remote, unbanked, and underbanked areas. This further solidifies the Bank’s commitment to inclusive banking and supports the government’s vision of inclusive growth.

  • Multilingual WhatsApp Banking for PMJDY Customers: As part of its commitment to digital financial inclusion, Bank of Baroda launched multilingual WhatsApp banking for Pradhan Mantri Jan Dhan Yojana (PMJDY) account holders. This initiative enables customers, particularly in rural, semi-urban, unbanked, and underbanked areas, to conveniently access banking services via WhatsApp in their preferred regional language, enhancing ease of access and customer experience.

To mark its 119th Foundation Day, Bank of Baroda also launched a nationwide tree plantation drive through its zonal and regional offices, reaffirming its commitment to environmental conservation and creating greener surroundings.

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